The Struggles Of A Leader :: essays research papers

In 1965 Malcolm X, one of the greatest black leaders in America, published his autobiography with the help of Alex Haley, a former writer for the Washington Post. In this autobiography Malcolm tells of the many struggles he had to endure in his lifetime. Things such as hate crimes, drugs, and prison. The autobiography begins with an incident his mother (Louise Little) told him about that occurred while she was still pregnant with him. What happened was that a group of hooded Klan’s-men galloped to his parents house in search of his father (Reverend Earl Little). They circled around the house with their loaded rifles shouting threats and saying that â€Å"the good Christian white people† were not going to stand for his father’s â€Å"spreading trouble† among the â€Å"good† Negroes of Omaha with the â€Å"back to Africa† preachings of Marcus Garvey. They then circle ride around the house and smash in the windows with the butts of their guns. Malcolm was born shortly after on May 15, 1925. Then the book goes through his whole life from the time he was a mere boy to when he was an irresponsible teenager to the time when he was a civil rights leader as an adult. So in other words the book follows his life in chronological order. I find that t his made the book more enjoyable to read and easier to understand. This is because books in which they jump around in a person’s life it gets very confusing and then you don’t know what happened. So I feel this book was very well organized in that it helps you understand what’s going on by telling the events in order. I feel that the purpose of Malcolm X’s autobiography is to give people a vivid description of the life and times of the most controversial leader of the Civil Rights Movement in America, it also gives a ringside view of the events that occurred in and outside America.

The Killer Disease

The importance of database management is high since it decides the importance of different results obtained in the past for improving results in future and thus it can be seen that improvement of quality is dependant in part on the quality and application of databases within the organization. One of the leading reasons for death in United States is cardiovascular disease and according to Centers for Disease Control and Prevention the leading reason for death in the country is acute myocardial infarction. According to available figures, this results in 40 percent of all deaths. In general about 900,000 patients are diagnosed with the disease and about 225,000 of them die. One of the saddest points about the whole issue is that of them 125,000 pass away before receiving any medical care. These unfortunate incidents led to the formation of a core team for acute myocardial infarction by the Joint Commission for the Accreditation of Health Care Practitioners the recommendations of this committee were adopted into practice by Meridian Health. This hospital established a cardiac care process for this in 2004 which developed a process for the improvement of care. The attempt was to look into two specific measures against AMI and this was to administer aspirin and a beta blocker to the patients at the time of their admission to the hospital when they were suspected to be having AMI. (Quinn; Mannion, 2005) The implementation of this process took a little time and in December 2004, the second group of congestive heart failure process improvement team started implementing the decision. This was with the assistance of the information technology department and the compliance was with the decision to use angiotensin converting enzyme, otherwise called ACE inhibitors, or angiotensin receptor blockers or ARB and thus evaluate or at least document the left ventricular function in the treatment of congestive heart failure. The first results of using AMI beta blockers at the hospital were positive and there was an increase of 10 percent within the first two months of use and to 14 percent by the third month. Except for the months of February and March, the compliance with the instructions has been 100 percent with the instructions. During those two months, the physician who had written the initial orders for treatment had not used the established method of using the system of referring to the information technology concerned. If the method had been used, it is estimated by the doctors, mortality would have gone down by around 50 percent which makes a total of 50 lives during an eighteen month period in a hospital with 500 beds. (Quinn; Mannion, 2005) This clearly states that proper maintenance of records and ensuring that patients are treated in the accepted method leads to reduction of deaths. The assurance of quality is a process and the process of quality control is checking that assurance of quality has been maintained. For all data entry, quality assurance has to depend on good standards and procedures backed up by properly configured data entry methods. The main reason for the assurance of good data is data management. Checks are generally carried out through audit of the data against the central data base that exists. Generally all data is now in a single storage with back up copies, and so it is not such a difficult task to check the data against each other. Yet, the question of audit is left to especially trained persons. (Santoro, 1999) The situation today is that databases have become much easier to manage with modern computers and the entire business and healthcare activities concentrate on proper data storage. The earlier systems of storage of data in files are gone and the modern systems are much easier. There are many systems attached to databases for healthcare enterprises including database management, data warehousing and object oriented concepts for databases. Along with this is the importance of quality management, for the data has to be of the highest quality. There is a tradition of having different systems and files for different units even within the same business, and this also leads to quality problems for the data of the total enterprise. (Johns, 2002) There are also systems that are written in common languages like Microsoft Access and that is a part of the common software Microsoft Office. The reason for this is that the basic system has been designed by a doctor though the final system was written by a consultant. This has helped in required changes to the system on many occasions over a relatively short period of two years. The database system, however, keeps a track of all requirements from patients like test results, physiological parameters etc. keeps noting changes in the patient which can be seen graphically and even alerts the attending staff about the screening tests, due preventive care and educational sessions. (McLaughlin; Kaluzny, 1999) It can be seen clearly that management of database is very important and in the case of medical organizations, this also leads to improvement in services, or quality in many cases. The question next comes to as to how one can develop plans that do not end up in a file on the bookshelf to collect dust over long periods. The first step is to make the plans interesting enough and simple enough so that they can be understood by the ordinary man. For this purpose, there are many systems and the entire system of decision making can be simplified through viewing it as a sort of a decision tree with branches going to the right and the left. In Japanese, this system is called Hoshin, which is based on a tree. The methods are to develop, communicate, and implement strategic initiatives in a manner that will have the flexibility and acceptability throughout the organization for which the plans are being made. In many cases it will be seen that the objectives of the top management do not seem to be the same as the objectives of the departmental heads or related to their activities. This is one of the fundamental beliefs in Hoshin planning and it assumes that no decisions of seniors will be accepted by the juniors without questioning of the decisions. The important part of seniors proceeding in the manner of Hoshin is to ensure that juniors understand and support the plan that is being made by the seniors. (Chapter 8 – Hoshin Planning and Chapter 9 – The Culture of Lean Production) Often the mistakes come as the end goals are taken to be the same as the means to achieve the goals. The end goals are positions where the organization has to reach and those cannot be compromised since they are correct descriptions of the achievements to be reached. The means to reach those goals can be different and there may be many paths to reach the same end. An example will make this clear and let us say that for an individual the objective is to collect an entry for a prestigious show. One of the sources can be to win a contest where the prizes are entry tickets to the show, and an individual may feel that those must be won to get an entry. At the same time, one has to remember that the objective is to be present at the show and not win the contest. Even if the person loses in the contest, there are other methods through which one can reach that concert. When the person fails to win the contest then the person should try to find another method of reaching the concert. On the other hand, the end goals have to be achieved and for this purpose fresh courage have to be built and that involves meeting new persons, learn and grow and contribute to the organization. For this purpose, even if the original path is blocked, then other methods must be found. (Pavlina, 2005) Thus it is important to review all plans regularly for them to be successful. When the method of Hoshin was first reviewed then it was learnt that a bi-monthly 2 hr review was scheduled. This was to ensure that the plans that were made were not to lie on the shelf, but be utilized. The plans can also be viewed as a part of the check in process. The steps in the cycle according to Hoshin includes vision, 1 year plan, deployment of the individual and alignment of the plan, execution or process management, diagnosis on a monthly basis and finally an annual diagnosis. However the entire process according to Hoshin is a cycle and the steps have to come one after the other – there is no beginning or end. Chapter 8 – Hoshin Planning and Chapter 9 – The Culture of Lean Production) This is a process that is realized by modern management and changes have to be made according to this process of thought. Even for healthcare, there is no end or beginning. In the case of hospitals, new methods are being developed to improve communications with patients and this will result in higher levels and quality of patient care. There are many methods of getting in touch with patients and that can help improve the no-show rate of any facilities and this is also the most expensive of patient care issues. For this purpose, the patients have to be reminded of appointments which are scheduled within a few days. This is a method that provides patients with information that are not easily available otherwise or would require additional staff for the activity of outbound calling. There are self service applications which improve on methods of reaching the patients from the offices of the medical providers. There are now systems which make it easy for the patients to get the lab test results and the ability to refill prescriptions at anytime, anywhere and there are methods of providing information at all times. This is also a responsibility for the hospitals and improves their relationship with the customers and utilizes their resources better. (INI Solutions for Government Healthcare Automating essential processes that support quality patient care) to achieve this, one would require the proper utilization of information that is with them. There are some organizations which claim to have solutions for this purpose also. When the volume of transactions for an organization grows, it is difficult to make changes that are required, and even levels of service that are promised by medical institutions are not provided. The situation becomes worse with a continuous inflow of new information which has to be stored. (WellPoint Health Networks gains higher ROI and benefits from customer satisfaction) This is a problem of continued increase in database and managing it and maintaining it at the same quality levels. The problem requires much faster processing of information and that can be done only by modern methods. The solution for many organizations where previous information is the decider for future action ensures that the concerned organization has quality and proper database management.

Reflection paper

Reflection Paper: Zombie Apocalypse Myths have been around in all parts of the world for thousands and thousands of years. All religions have their own myths on how the world was created and dealing with the evil spirits in the world and much more. Over the years there were different myths created making society believe in them along with others wanting the historical facts behind these myths. Making many of us develop a sense of fantasy with these myths. For example, the zombie apocalypse.The word Zombie comes from the Haitian and New Orleans voodoo origins. It refers to a human dead body which serves the undead, but what makes people so crazed over it? Is it the mysterious way the illness or â€Å"bite† first started? Why is it continually being spoken about on the websites and on the television? Many people have their own interpretation on this. Many of it deals with the preparedness for the end of the world. This ties into the entertainment of peoples minds since people ar e bored in the world wanting to create a new myth. Let me elaborate on this farther.When It comes to the zombie type of apocalypse many people have created movies, video games, and books on It. This type of apocalypse have given some people the â€Å"adrenaline rush† in video games for they can use violence to kill these zombies. Other people search the facts in order to prepare for disasters in the world. It can be tough to get people thinking about emergency preparedness before disaster strikes. Hollywood created these zombie movies, video games, television series, and books to spark our attention and get people Involved in preparing before a true natural disaster strikes.Because of these many movies and books In the world It made people question this zombie apocalypse. Will it really happen? How do you prepare for it? Many people in the world have said to have an emergency plan and survival kit set up. But who would want to believe this? Is it a myth or fact? Many people h ave then thought of this apocalypse as another contribute to the humans who are â€Å"living† whom, without the threat of law, would contemplating to rape and kill you Just to take what you have, and to enjoy whatever sick twisted fantasy they cook up on the spot.This Is the type of facts people have to add to this myth. As signs go on with the facts other than trying to survive and kill the zombies, people would get depression. Depression will lower your immune system, causing the stress and making you tired constantly which can add to your death or becoming a â€Å"zombie. † Even if there is not a zombie attack, the government might be more prepared for an earthquake or any other type of disaster which is more common than an actual zombie apocalypse. I personally do not believe In the typical zombie apocalypse movies and videotapes and such.I do believe in other myths and such but with this type it is more fantasy than anything else. I would need to be given factual and solid scientific evidence explaining how and why this would occur. I refuse to acknowledge this as a valid warning. However I do have respect for some of the CDC government opinions, as they are entitled believe whatever they may want to. Even if it Is scientifically based To me it ties in with someone wanting the entertainment and excitement due to their boredom or preparing for the true natural disasters.The idea is to get the attention of people who would otherwise not prepare for real, actual emergencies, like natural disasters by getting the attention of people and getting them to seriously think about an emergency kit, in order to save us money. In any survival situation you must have food, water, shelter & protection. However, if a zombie apocalypse were to occur, you would not only have to have the supplies to survive, but would also have to have the ability to protect the supplies and your family.Most likely, you would need to have enough supplies for a minimum of three months. Then have a plan for either how to grow or produce your own supplies. This is another factual to needing to prepare. Personally, I would like to know why everyone thinks that they would be trying to survive. With the likely percentage of infection across the world in all the scenarios e imagine, there is a 99 percent chance that you would be a zombie too. What makes one think that it could not â€Å"happen to me? Why would one assume that they would be fighting them? Chances are they would be stumbling and moaning as well. These are questions that I face with this type of myth and why people could possibly be into this. Other people would use this as another way to get closer to their faith. For example, people would think that the zombies are Satin's demons and the â€Å"living† are God's children trying to escape Satin's grasp. To me this seems a very possible way to lead to their myth and fantasy in their minds.As other people believe, like me, that the zombies a re far-fetched, they do however look at the facts like the deadly flu in 1918 making people afraid to leave their homes. To me it is one way to use this apocalypse as entertainment to fill their boredom, but to end up believing this could possibly be an outcome in the world is bizarre. As, you can see many people use this as a way to prepare for the real disasters in the world, to have emergency kits and plans on how to survive. But then other people see it as actually happening. What do you believe in? Myth or fact? Why are you into this? Reflection paper This chapter focuses on the principles of biology. Biology Is the scientific study of life. A notable contradiction to science Is pseudoscience which Is something that sounds selecting but Is not based on complete evidence. Life encompasses a wide variety of things, but all life has a set of seven characteristics which are order, regulation, growth and development, energy processing, response to the environment, reproduction, and evolution. Life exists in many levels ranging from the exosphere to molecules and atoms.A cell is the lowest structural level that can sustain the activities required for life. Cells exist in one of two categories: prokaryotic or eukaryotic. A prokaryotic cell is simple, small, and lacking a nucleus while a eukaryotic cell is larger and more complex, containing many membrane-enclosed organelles. Biological domains further differentiate between kinds of cells. There are three major biological domains, two of which are classified for prokaryote and the other f or eukaryote. They are Domain Bacteria, Domain Archie, and Domain Eukaryote.Evolution Is also a major theme In biology. Evolution Is the concept of life evolving over the course of time. Charles Darwin Is responsible for the concept of evolution through natural selection. His idea of natural selection was about the adaptation to the environment over time by populations in order to survive. Discovery science and hypothesis driven science are the two main processes of science. Scientists follow the scientific method to test their findings. Theories and scientific saws sometimes result from many repeated experiments.A theory is a comprehensive explanation while a law is a more a generalized description. The basis of science requires that experiments be repeatable, as scientists repeat each other's experiments to check for verification. This is why It Is very important for scientists to be honest with their observations and results. Correlations occur when events occur together In time and space. It Is very Important to know that correlation does not always equal causation. A controlled experiment Is needed to prove a relation.This includes a control and experimental group. As science has advanced, technologies have advanced as well to help us apply or take advantage of said scientific advances. Positive and negative things have come about from the mix of science and technology. A positive result has been the use of DNA in criminal court cases. A negative result has been the deforestation and toxic wastes caused the growth in population. The information regarding the resistance that certain bacteria may be developing towards antibiotics is particularly interesting to me.This will also be relevant to me not only as I may probably be more careful with any future antibiotic Intake but also as I will be entering the health field and will need to be aware of this. As a nurse I might need to administer antibiotics or monitor or read patients bacterial count. By the time I become a nurse, In a couple of years, this has the possibly of becoming a larger Issue (hopefully not! ) and their might need to be extra precautions that I will need to inform patients of as well as general health. Reflection Paper Across Cultures Reflection Cross-cultural literacy and experiences are playing an Increasingly important part In developing a global management team particularly In a cultural-diversity team or organization. Building an effective global business team by Governance and Septa's told us that multinational corporations looking to exploit global economic of scale, transfer of knowledge etc needs to master managing global business teams. And the Dam's presents three culturally determined strategies for resolving conflict between organizational members from different cultures.For the past peer reviewed presentation, the purpose of this presentation is to help us gaining more experiences by working in a multicultural team. This teamwork exercise has given me an opportunity to develop my cultural learning and improve my understanding of the concept of culture. Be more specific about the part of communication, there Is Individualistic versus collectivist In the cultural aspect. The collective require consensus on decisions and the Individual view this as lower priority. Our group was In the prevalence of collectivism which has pros and cons.In a positive way, our team members can put forward different ideas then put them all together to achieve our goal. Furthermore, our team members select the best ideas to present and arrangement the points without any questions. During the discussion, we had different personal opinions due to the shortage of individualism so some conflicts arisen. To solve this problem, we tended to continue the ideas then discussed which one is most accepted. Therefore, there aren't many diverse ideas until finished the discussion.Next time, I will think out more Ideas then try to communicate with my team members more. At same time, I will listen to others about their opinions clearly and try to compare different Ideas then choose the best Idea. The communication Is the Important factor In the multinational cooperation. MAGGOT'S Reflection Paper BY h eptanes Cross-cultural literacy and experiences are playing an increasingly important part in developing a global management team particularly in a cultural-diversity team or organization.Building an effective global business team by Governance and Septa's Be more specific about the part of communication, there is individualistic versus collectivist in the cultural aspect. The collective require consensus on decisions and the individual view this as lower priority. Our group was in the prevalence of will think out more ideas then try to communicate with my team members more. At different ideas then choose the best idea. The communication is the important factor in the multinational cooperation. Reflection Paper Teachers, parents, and peers can all assume who is a good student and who is not by their reparation for the class, in-class behavior, and how they manage their classes on their free time. It is permanently vital to be prepared for class not only for yourself but to show the professor what kind of student you are. This means that the student should have read the material beforehand to get a clear understanding of the theme of the following lecture and prepare any questions.Also, being on time and bringing the proper necessities to class will show your professor that you are ready to learn. Being prepared for class is the first impressions students show their professors. I complete my reparation the day before the class. Do this to refresh my memory of the new course material. In addition, if I have a question, jot it down in my note book so will not forget it the day of class. I always keep my needed supplies in my backpack and double check before every class.If you are not prepared, your professor may think down upon you, which is an undesirable way to prove your self-worth. Behavior inside the classroom is correspondingly important. Just like being prepared, showing up to class on time can increase your chances of having a great first impression. Classroom etiquette involves tying throughout all of class while being involved and taking notes. Although am very shy and quite, give my professors clues that I am paying attention and am interested in their class.To do this, sit in the front of the class, look at the teacher while he or she is talking, and ask any questions that may come up. In addition, I try my best to keep small group discussions on topic. However, I know that I can greatly extend these tactics to prove how interested I am in the class. After class many students forget to do their assignments and procrastinate until the last possible moment. This will result in terrible work and prove to the professor that their class is not one of your prioriti es.The best way I show my professors that I am interested in class is by taking the time with my homework and papers. Will complete the assignment but will continue to recheck what have done up until I am completely pleased with my work. By doing so, I am communicating that I actually care about the class. In Sociology 201 , I put in my best effort to impress my professor. Although I am not asking many questions and do not talk as much as other students, do try my best to prove my interest and give great impression by the work I do produce. Reflection Paper Teachers, parents, and peers can all assume who is a good student and who is not by their reparation for the class, in-class behavior, and how they manage their classes on their free time. It is permanently vital to be prepared for class not only for yourself but to show the professor what kind of student you are. This means that the student should have read the material beforehand to get a clear understanding of the theme of the following lecture and prepare any questions.Also, being on time and bringing the proper necessities to class will show your professor that you are ready to learn. Being prepared for class is the first impressions students show their professors. I complete my reparation the day before the class. Do this to refresh my memory of the new course material. In addition, if I have a question, jot it down in my note book so will not forget it the day of class. I always keep my needed supplies in my backpack and double check before every class.If you are not prepared, your professor may think down upon you, which is an undesirable way to prove your self-worth. Behavior inside the classroom is correspondingly important. Just like being prepared, showing up to class on time can increase your chances of having a great first impression. Classroom etiquette involves tying throughout all of class while being involved and taking notes. Although am very shy and quite, give my professors clues that I am paying attention and am interested in their class.To do this, sit in the front of the class, look at the teacher while he or she is talking, and ask any questions that may come up. In addition, I try my best to keep small group discussions on topic. However, I know that I can greatly extend these tactics to prove how interested I am in the class. After class many students forget to do their assignments and procrastinate until the last possible moment. This will result in terrible work and prove to the professor that their class is not one of your prioriti es.The best way I show my professors that I am interested in class is by taking the time with my homework and papers. Will complete the assignment but will continue to recheck what have done up until I am completely pleased with my work. By doing so, I am communicating that I actually care about the class. In Sociology 201 , I put in my best effort to impress my professor. Although I am not asking many questions and do not talk as much as other students, do try my best to prove my interest and give great impression by the work I do produce. Reflection paper Asian Stereotypes It's human nature to create stereotypes. Humans are Judgmental beings that always seem to Judge something before they get to know them. Whether Its fear of the unknown, or Just because of bias. Stereotypes can be seen in almost every race. From white people being considered â€Å"trailer trash,† to Hispanics being known as â€Å"lazy. † Another group that has stereotypes are Asians. Asian people are those who originate from Asian. This group Includes both Indians, Japanese, and Chinese people. To begin, there are many different stereotypes about Asians.First of all, Aslant men are considered to be chauvinistic. Males are considered to be very disrespectful towards women. They are also seen as against the liberation of people. Furthermore, Aslant parents are portrayed as conservative and strict. Especially In the movies they are seen as dictators with their children. Thirdly, Asians are considered to have better bad English. As many movies have also sho wn, Asians are shown as having a very broken English and being unable to say â€Å"L† sounds. Moreover, religion is also something that people stereotype.For example, Sikhs are all considered to be Muslims. Also that Asians are not very good athletes. The one that is most common is that all Asians are great at mathematics. This is more of a nurture and less of nature when it comes to mathematics. I believe this is where the whole all Asians are doctors idea came from. This is all untrue. All in all, stereotypes are Just made up ideas about others. We tend to group people up with what we believe they represent. It's an unfortunate part of life but it seems to happen more and more. Reflection paper Asian Stereotypes It's human nature to create stereotypes. Humans are Judgmental beings that always seem to Judge something before they get to know them. Whether Its fear of the unknown, or Just because of bias. Stereotypes can be seen in almost every race. From white people being considered â€Å"trailer trash,† to Hispanics being known as â€Å"lazy. † Another group that has stereotypes are Asians. Asian people are those who originate from Asian. This group Includes both Indians, Japanese, and Chinese people. To begin, there are many different stereotypes about Asians.First of all, Aslant men are considered to be chauvinistic. Males are considered to be very disrespectful towards women. They are also seen as against the liberation of people. Furthermore, Aslant parents are portrayed as conservative and strict. Especially In the movies they are seen as dictators with their children. Thirdly, Asians are considered to have better bad English. As many movies have also sho wn, Asians are shown as having a very broken English and being unable to say â€Å"L† sounds. Moreover, religion is also something that people stereotype.For example, Sikhs are all considered to be Muslims. Also that Asians are not very good athletes. The one that is most common is that all Asians are great at mathematics. This is more of a nurture and less of nature when it comes to mathematics. I believe this is where the whole all Asians are doctors idea came from. This is all untrue. All in all, stereotypes are Just made up ideas about others. We tend to group people up with what we believe they represent. It's an unfortunate part of life but it seems to happen more and more.

How Does Bronte Make You Feel Sympathy For Jane Eyre? Essay

This story is written in a first person narrative, so it helps us sympathize with Jane as you share her thoughts and feelings. Jane was an orphan. Her maternal uncle looked after her, but later died. She then lives with her Aunt Mrs. Reed and her three cousins. (Mrs. Reed is Jane’s uncle’s widow.) There is a lack of relationship in the family in which she now lives in. Mrs. Reed made a promise, on Jane’s’ uncles’ deathbed that she would look after Jane, but because they weren’t maternally related there was no love and warmth from them. Bronte first makes you sympathize for Jane as she is sent to the Red Room, where her maternal uncle died, as a punishment, for retaliating to John, as he hit her. Despite her injury, her aunt has no sympathy for Jane. All the blame gets put on Jane and her cousin John gets away unpunished. This shows favoritism making you sympathize with Jane as she is bullied and blamed. Jane is a young girl, terrified by the Red Room, because of the death of her uncle; † I resisted all the way.† This shows that Jane does not want to go there and will do anything not to go there, as she acts out of character, by kicking and screaming. This makes you sympathize for Jane as I seems as if she is being tortured and punished for a mild offence. She also makes you sympathize with Jane as she has to call her cousin â€Å"Master,† and she is described as † Less than a servant.† This shows that Jane has no status in the house and is not respected or loved by anyone in there making you feel sorry for her as she is only a little girl. Miss Abbott is the head servant of the house. She talks about Jane in her face, as if she is not there, â€Å"She is an underhand little thing.† This is degrading Jane, calling her sly and showing no compassion for her what so ever. This again shows Jane has no status in the house as she is being described as a â€Å"Thing† by a servant, making us sympathize for her. Bessie on the other hand, who is also a servant, tries to sympathize with Jane, and sticks up for her, but, she still treats Jane as a low status person. † If you don’t sit still, you will have to be tied down.† Although she is only warning Jane of the consequences, she is treating her like an animal, â€Å"Tied down.†

“Love in Infant Monkeys” Analysis Essay

A mother can impact lives greatly. Could you imagine growing up without a mother? You can either be very lucky with a mother that cares for you or be deprived of that sense of love from a mother figure. It is inhumane to destroy any kind of maternal bond because mothers are not people to depend on, but are people to make depending not required. In my opinion, Harry doesn’t understand the true meaning of mothers earlier in the story but does get they have some sort of value. The repercussions of this lie in the story. Many times he brings up mothers whether it’s with his sick wife or the infant monkey’s mother. Harlow must not think much of mothers in general based off of what was said in the story, â€Å"Mother’s are useful, †¦in scientific terms† (Harlow 310). A solid explanation is the fact that he obviously does not totally understand the strip down meaning of mother. Harlow is now drawing a very small part of the very big picture, â€Å"Th ey have intrinsic value, even beyond their breast milk. Call it their company† (Harlow 310). He gets that mothers naturally belong and that they are sort of important to the people they need to influence and care for, no matter if they are human or not. However, at this point in the story he doesn’t comprehend the true values of mother. Harlow later in the story conducts an experiment with an infant monkey and its mother that should give him closure about his hypothesis. Without compassion he begins tests, â€Å"Anxiety first, shown in trembling and shaking; then come the screams† (311). This examines Harlow and his lack of realization and empathy towards mothers and how they have essentials that are beyond scientific. Slowly though, he begins to show and give in to his inner feelings about mothers. It takes a few experiments for him to realize â€Å"Time after time, baby monkeys return. Bad mother is better then none† (312). It took time and cruel methods but Harlow is almost at the point where he accepts the true meaning of Mother. The turning point was the â€Å"Deep swig† (Millet 314). In his drunken self-conscience the truth was released. He began to fathom the underlying details that he couldn’t pick up from his time with the monkeys earlier. Still trying to hold on to thoughts put into his mind, â€Å"He mistook each infant monkey for a beloved soul. In that way the nightmare was confusing† (Millet 314). As you can see it is still in his conception not to believe himself that what he was doing was wrong. This is a battle between his self-conscience and what he was taught to believe. Finally, actuality kicked in, â€Å"He saw each infant in the heart of its mother, precious, unique, held so close because the mother was willing to die for it.† (314). What Harlow saw was the absolute certainty of what his inner being was desperately attempting to communicate to him. It was that he was wrong. The test subjects before him were real living things just like himself. The mother is a complex creature proven throughout the story. These actions all help express why mothers and their presence are so important. As shown, they are very crucial in the development of younger beings. The mother is a helper by nature, impacting by teaching its child to survive at life. Independence is the arch lesson that is taught by the mother. Harlow enduringly grasps the cardinal meaning of why it is inhumane to destroy any kind of maternal bond. Mothers are not people to depend on, but are people to make depending not required.

Case study on tata nano

Sunsilk was introduced in 1989 in Pakistan with three variants related to hair types. Endorsement of a hair stylist was the first step in building the image of the brand as a hair care expert. With the competition from local and multinational companies due to rationalization of excise duties, Sunsilk has not been able to gain the desired share in the market. To strengthen the brand, LBPL decided to re-launch Sunsilk with a premium range consisting of four variants in January 2000. In 2001, due to the constant research of their affiliated hair care institutes, the need of a shampoo for oily hair was observed and they launched a new variant of Sunsilk having citrus extracts. 1. 2 Background: LBPL, the largest consumer goods producing company in Pakistan, was incorporated here in 1948 and started building their factory at Rahim Yar Khan. This factory was inaugurated formally in 1951 by the then Governor General of Pakistan. LBPL moved into the personal care product business in 1981. It has gained a major market share due to the introduction of quality brands likeSunsilk, Lifebuoy, Lux and Fair Lovely. Lever Brothers was the recipient of Management Association of Pakistan (MAP) and Karachi Stock Exchange awards in recognition of its performance. For the purpose of MAP award, it was judged the best among the companies that have performed well in the areas of Financial Discipline, Management practices such as Risk Management, Corporate Governance, Social Responsibility and Research Development. Lever Brothers is committed to investment and modern production facilities thereby contributing to economic growth and employment opportunities. 1. 3 Statement of Problem: Their main target market is females between the ages group 16-40 belonging to the two upper income classes. But in their promotional activities, they cover the whole market irrespective of these classes. Competitors’ Review: The major competitor of Sunsilk in the rural areas is Bio Amla while in the urban areas, Sunsilk faces cutthroat competition with PG. The main advantage of Bio Amla is its Herbal composition and low price, which attract the rural market, but in terms of quality, they are far behind Sunsilk. In urban areas, Sunsilk is acting as a market challenger against PG. Sunsilk has got the advantage of keeping their prices lower than PG shampoos but PG has captured a bigger share of the market due to its intense promotional activities. 1. 4 Objectives of the study: 1. To carry out the review of literature on brand, brand awareness and consumer behavior. 2. To study the socio economic characteristics of women consumers in Bangalore. 3. To identify the factors influencing brand awareness of Sunsilk shampoo. 4. To identify and interpret the factors involved in quality and benefits offered in the shampoo product. 5. To know the impact of brand awareness in sales improvement of the shampoo product. 1. 5 Research Methodology: Literature survey has been carried out using research journals, books and websites. Socio economic stratum of women consumers have been identified using socio economic classification grid during personal interview at individual households. Factors influencing brand awareness of shampoo products have been analyzed with the data collected from questionnaire. Comparative study has been carried out based on advertisement awareness with the competitor. Pareto analyses have been used to identify the major quality problems in the shampoo product. 1. 6 Company Objectives: Neither our own nor our major competitors’ objectives are simple or obvious. There are many choices between short term and long-term profit, between growth and cash flow, between growth in assets and growth in earnings, between proportions of earnings paid to share holders as dividends or reinvested. It is reasonable to assume that these different objectives of different competitors predetermine some of their strategies and tactical behavior. Assess the concept of product acceptability, credibility and perceived benefits. Examine consumer’s assessment of the product, in terms of product performance and related benefits. Explore consumers’ reaction towards packaging. Understand consumers’ perception of quality advertisement in terms of its impact. 2. Chapter II 2. 1 Mission Statement: The New Sunsilk Shampoo aims at fulfilling the needs of its target market by offering a high quality, assessment of the concept in terms of its acceptability, credibility and perceived benefits, that it offers a healthy choice shampoo alternative to the targeted consumer. The theme of the product shall be anchored around the motto: â€Å"Softness, shine and manageability of Hair† Figure 1 2. 2 Packaging: The packaging design for the New Sunsilk range is extremely exciting and has been developed by Brown Inc. UK. The packaging makes the brand look expert and modern. This packaging makes the brand look more contemporary and hi-tech. It ensures more emphasis on the variants that have already been a part of the product but never been communicated to the customer that well. This new packaging has clearly identified that there is a separate product for each hair type. Currently, the range consists of: Yellow Sunsilk with Bio Proteins from Vegetable Extracts: Normal hair needs wholesome nourishment. New Sunsilk with Bio Protein extracted from Vegetable milk has nutrients that deeply penetrate each hair strand, to nourish it leaving hair strong and beautiful. Black Sunsilk with Melanin from Plant Extracts: Dull hair needs a rich black shine. New sunsilk with Melanin extracted from plants serves this purpose very effectively. It helps in the growth and retention of the black color of hair, giving it a rich black shine. . Green Sunsilk with Fruitamins Vitamins from fruit Extracts: Thin and limp hair needs extra body and volume. New sunsilk with Fruitamins has natural extracts from fruit that contains Vitamins. These vitamins help in giving extra body, shine and amazing manageability to the thinning and lifeless hair. Pink Sunsilk with essential Oils from Flower Extracts: Dry hair needs wholesome conditioning, extra shine and styleability. New Sunsilk with essential oils makes the dry hair full of life. Its especial ingredients moisturize each hair right to its tips leaving it shiny and beautiful. Orange Sunsilk with active nutrients from Citrus Extracts: The advanced formula of orange Sunsilk is the result of the latest research. This shampoo is especially designed for oily hair type that looks flat and greasy due to the excess of moisture. New sunsilk with active ingredients from citrus extracts cleans the excess oil off hair while its nutrients deeply penetrate each hair strand to nourish it. Customer Review of Product Usage Figure 2 2. 3 Pricing Objectives: Lever claims to practice value-based pricing in which the customers’ perception of the product’s price provides a starting point for developing the marketing mix of the product. The research department determines this price usually by using focus groups. The price of RS 3 for Sunsilk shampoo sachets shows how the price also reflects a concern to make the purchase more convenient, since the rupee is dominated in this value. The primary importance of this value-based pricing is that the product demand will be much higher if its price is in line with the customer’s perception of its value. One crucial concern for value-based pricing is strict management of cost in order to be able to make a profit at the value-based price. After the initial price is determined, Lever then uses target costing in order to achieve the required profits. With the marketing plan now being termed as ‘Annual Contract’ the importance of meeting the profit margin requirements has increased. Target costing thus provides an essential tool to manage cost effectively. The characteristic of monopolistic competition typifying the market sets the threshold for pricing. This market consists of many buyers and sellers trading over a range of prices. The key element is differentiation, which allows the seller to gain market share in contrast to competitors. Given this market condition, Lever differentiates its products and also sells them in different price ranges to cover at least a large portion of the market. Also this makes Lever more sensitive to price changes of competitors’ products. Last year PG revised their prices which has increased the prices of their shampoos considerably but Sunsilk has maintained its prices and their prices are much lower than PGs’, which is a major blow to PG because being a poor country people go for products which are within the range of Rs. 100. Figure 3 2. 4 Promotion objectives: Build top of the line consumers’ awareness. Creating a personality of the brand. Besides having these general objectives, the advertising objectives are set avoiding to the advertising strategy for each product, e. g. Sunsilk advertising objectives since it was being re-launched were: To increase the usage. Conditioning benefits. Makes the hair appear clean and shiny. Imparts a feeling of freshness-due to fragrance. Easy to manage, silky, soft hair. Unique shampoo for every hair type. Effectively communicate brand promise. 2. 5 Advertisement objectives: The advertisement of a product should follow the smile approach that is: S Simple M Memorable I Interesting with relevant information L Linked to the brand E Emotionally involved and liked. The advertisement should be in line with the past ad (if any). The ad should have a good advertising idea. Advertising should meet the brief Message clearly communicated Advertising should fit the brands personality An add is usually changed after 18 months TARP(Target Audience Rating Points) 2. 6 Advertising strategy: A product’s particular advertising strategy also depends on the level of competition involved with each product. For example shampoo ads previously used to provide emotional benefits but when PG entered the shampoo market with it’s shampoo Pantene, it revamped the whole situation, Pantene ads promoted the shampoo’s functional benefits, which greatly appealed the consumers. Levers seeing this trend changed its advertising strategy for Sunsilk so that Sunsilk advertisements also promoted the shampoo’s functional benefits. Thus Lever evaluates the product’s present position in the market, the promotion objectives it wants to achieve and the level of competition involved while setting the advertising strategy for a product. Elida Hair Institute does a lot of research and they come up with innovation in the product. Elida provides credibility that Sunsilk is not locally made but it is based on a lot of research by internationally accredited institutions. Lever believes that messages about product delivered by credible sources can be very persuasive. Hence Nabila who is an hair care expert endorses Sunsilk and more value is added to the brand. Consumers relate to products itself, they can relate to a human being who consumers believe is an expert so if Nabila is an expert so is Sunsilk. Nabila a recognised and highly qualified hair stylist is used by Sunsilk in its ads because they want to bring out an expert’s image. Sunsilk has come up with a new promotional campaign GOOD HAIR DAYS in six major cities in collaboration with famous hair stylists of the country. 2. 7 Advertising Evaluation: Lever also carriers out on extensive evaluation process. Target audience rating points are used to evaluate a product. Households are monitored in various cites to get consumers response and feedback. R-Lintas carriers out in own evaluation proceeds for its advertisement. Weekly figures are presented by research department. Regarding sales which have been carried out by extensive surveys. Products manager themselves have to visit the Consumers’ View of Sunsilk Advertisements Figure 4 2. 8 Distribution Objective: â€Å"To reach as many towns and villages as we can† Lever has 150 distributors whose function is to sell to wholesalers directly. There are different distributors for different areas. They are carefully selected and their performance is constantly evaluated. They appear extremely satisfied with their channel systems and have a good rapport with them. We feel that this is essential since these are not too many levels, thereby preventing channel complexity and allowing Lever greater control. Lever’s statements were verified by our consumer survey, which revealed that the retailers were very satisfied with Lever’s distribution system, which allowed well-stocked shelves. This is an added advantage, since the consumers undergo habitual buying behavior. Sunsilk has a very good distribution network all over the country. They have struggled hard to adopt such channels that guarantee the perfect results regarding the placement of their product. These distributors are given clear instructions regarding the selection of the retailer and to make sure that the retailer; Knows about the significant characteristics of the product. Places the product along with its major competitors like PG. Displays the sachets distinctly. They give off and on offers as trade promotion incentives to their distributors. The distributors contribute to the promotion of Sunsilk by word of mouth. 2. 8. 1 Strengths Lever Brothers Pakistan Limited is one of the largest organizations in Pakistan. Company has advanced technology and well skilled professionals. The New Sunsilk Shampoo is a high quality product in terms of hair protection. The target market is educated, professionals and belongs to premium and middle class. Company totally owned, systematic distribution network, transparent communication system. Participative management style Very good distribution network all over Pakistan, in all major and small cities. 2. 8. 2 Weaknesses: Competitor has strong promotional activities. Imported brands also available in the market. Customers are offered better alternatives by the competition. 2. 8. 3 Opportunities: Population expanding at a rapid rate. Consumers are becoming more quality conscious Current capacity utilization is 80%, which can be further broadened with the increase in demand. Customer base is increasing with effective marketing. Baby shampoo is another area where Lever Brothers can make huge gains. Shampoo plus conditioner and anti-dandruff shampoos are another area where lever brothers can earn huge profits. Rural areas are a large prospective market where they can introduce Sunsilk. 2. 8. 4 Threats: Political and Economic factors. Partial Government policies. High rate of competition. Local and Foreign competition. Smuggling via Afghan Trade Transit is one of the big hurdles faced by Sunsilk. Supplies from Indonesia and Thailand is another important issue. 3. Chapter III 3. 1 Summary: This marketing plan forms the basis of the introduction of an innovative and unique productby Sunsilk. The analysis allows us to the best strategies to help our product be successfulwith the internal and external environments which we have analyzed at our bestunderstanding. Sunsilk Hair Colour Shampoo will be marketed as a unique and convenientproduct for consumers who need and want to colour their hair. And we would like tomaintain the company’s status as the 2nd brand leader in hair care industry in Pakistan. Themarketing strategies will enable us to reach the target sale ofRs 50 million by end of first year and also bring awareness to the consumers in the sixmonths about the new product, and reach at least 80% consumers in Pakistan. The hair colourindustry is currently in the growth stage and the number of people who wish to colour theirhair is growing day by day. Customer have been introduced by hair colouring products andthere is a existing industry for colour in Pakistan, but Sunsilk Hair colour Shampoo is a newinnovative product which is convenient for consumers to use and also less harmful then otherproducts available. IntroductionThis plan has been prepared as an assignment for Marketing Strategies and Operations classat London Business School of Finance. The plan will provide background information aboutthe current environment in which Hair colour products are operating in Pakistan. It will alsodiscuss the present state of hair colour products in general, which will include information onthe company and its interest in extending product range in Pakistan, and give a broader ideaof how the brand will be introduced and marketed in the current environment. Company BackgroundSunsilk is a product of United Kingdom, which was launched in 1954. Sunsilk wasintroduced by Unilever (LBPL), who are the largest consumer goods producing company inPakistan, especially in personal care products. Unilever was found in 1930 by AntoniusJohannes Jurgens and William Hulme Lever. It was incorporated here in 1948 at Rahim YarKhan. Sunsilk was introduced in 1989 in Pakistan with three different types of shampoos fordifferent hair texture. Getting Support from hair stylist was the first step in constructing theimage of the brand as a hair care expert. In beginning of introduction of Sunsilk brand, it wasbeing raided by other competitors, in which, sunsilk was not able to gain the desired share inthe market 3. 2 CONCLUSION The survey helped in understanding the consumer perception on brand awareness and position of product in the market. It was observed that consumer’s expectations were, Quality, benefits offered and packaging of shampoo product. Based on the results obtained, integrated marketing communication was suggested, as a result an improvement of 8% to 12. 6% was observed in target population. Lagging quality Attributes have been identified for the improvement of sales by 45. 39%. Suggestions towards improving brand awareness through quality attributes have been made. 3. 3 Recommendations: Lever, Pakistan realizes the huge potential of the rural markets, i. e. 72% of the total population, but has not yet developed a successful strategy to penetrate this market. The success of Levers Hindustan should be emulated, which has successfully captured the rural market by two key strategies; firstly, by developing a strong distribution infrastructure and secondly, by adapting the packaging and pricing to this market. Lever should increase the buying of raw materials from local markets so that it does not have to suffer excessively from devaluation and continuous increase in tariff rates. This would also negate the adverse affect on sales volume due to smuggled foreign product. Lever should introduce a smaller (100 ml) pack of Sunsilk shampoo in order to capture the lower income segment. Lever should enter into WEB Marketing. The Legacy Soccer Foundation sponsored mainly by Levers, should be emulated by Levers Pakistan in the area of cricket since it is the most popular sport in Pakistan. Levers could also provide consumers with a hot line number where they can call in to complain or to ask specific questions about Lever’s products. These hot line numbers can also advise consumers about their hair type and other hair related queries. Such a strategy would highlight Levers concern for the public as well as helping it to gain market share. They should increase the frequency of their advertisements on electronic and print media. They should introduce 2 in 1 composition, i. e. shampoo plus conditioner which is the demand of a huge potential market.

Scientific Writing Essay Example | Topics and Well Written Essays - 500 words - 2

Scientific Writing - Essay Example Obakata and many of her co-authors are part of the research teams of the Riken Center for Developmental Biology in Kobe, Japan. Other Riken researches, however, tried to replicate Obakata’s study and did not find supporting evidence. As a result, it launched an investigation that proved that the research has serious data flaws. Obakata has retracted these two papers from Nature because of allegations of changing data and plagiarism. An investigating committee has found her guilty of fabricating and falsifying data, and she now faces potential dismissal from Riken and losing her doctorate degree. The investigating committee discovered that Obakata may be involved in falsifying and fabricating data. The committee noted that when they studied the DNA images of Obakata’s work, one DNA was spliced from two DNAs. The head of the committee, Shunsuke Ishii, stated: â€Å"The manipulation was used to improve the appearance of the results† (Sample, 2014). Obokata insisted that she only wanted to improve the clarity of the image and not to change the data itself (Sample, 2014). Changing DNA images suggests falsifying data results. In addition, Obakata fabricated data when data inconsistencies are found in her work. She told her co-researcher Teruhiko Wakayama that the green fluorescent protein (GFP) that they used to tag changes in expression of experimental gene is on the 15th chromosome (Cyranoski, 2014). Wakayama tested the mice and found the STAP cells through the GFP in the 18th chromosome (Cyranoski, 2014). Furthermore, the committee noted that Obakata reused data from her dissertation, which also means that she falsified her research by including data that were not part of her original research (Japan Times, 2014). Fabricating and falsifying data are serious accusations, though Obakata stressed that she did not change or add anything to her data (Cyranoski, 2014). Apart from data falsification and